Privacy Policy

Last updated: January 2025. This policy explains how ADIRA collects, uses, and protects your personal information.

1. Who We Are

ADIRA ("we", "us", "our") is an AI automation agency that helps businesses automate their workflows using artificial intelligence. This Privacy Policy applies to our website (adiracompany.com) and all services we provide.

For privacy-related enquiries, contact us at: support@adiracompany.com

2. Information We Collect

Contact information: When you submit an enquiry, audit request, or book a call, we collect your name, email address, company name, and any information you voluntarily provide about your business.

Usage data: We collect standard web analytics data including pages visited, time on site, referral source, and browser/device type. This is used to improve our website and services.

Client business data: When delivering services, we may process data from your systems (customer records, workflow data, etc.) solely to provide the agreed automation services.

Communications: Emails and messages you send us are retained for customer service purposes.

3. How We Use Your Information

We use the information we collect to:

  • Respond to enquiries and deliver our services
  • Send service-related communications (onboarding, updates, invoices)
  • Improve our website and service quality
  • Comply with legal obligations
  • Detect and prevent fraud or security incidents

We do not use your data for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: Processing necessary to deliver services you've engaged us for
  • Legitimate interests: Improving our website, preventing fraud, and maintaining business records
  • Consent: Where you've opted into marketing communications
  • Legal obligation: Where required by applicable law

5. Data Sharing

We do not sell your personal data. We may share data with:

  • Service providers: Hosting, analytics, and communication tools that process data on our behalf under strict contractual obligations
  • Legal authorities: Where required by law or to protect our legal rights

All third-party processors are vetted and bound by data processing agreements consistent with this policy.

6. Cookies

Our website uses essential cookies required for basic functionality, and optional analytics cookies to understand site usage. You can control cookie preferences through your browser settings.

We do not use third-party advertising cookies or behavioural tracking cookies.

7. Data Retention

We retain personal data only as long as necessary for the purpose it was collected. Enquiry data is retained for up to 2 years. Client service data is deleted within 30 days of contract termination. You may request earlier deletion at any time.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Request portability of your data
  • Withdraw consent at any time

To exercise any of these rights, contact us at support@adiracompany.com. We will respond within 30 days.

9. International Transfers

ADIRA operates from the United States. If you are located outside the US, your data may be transferred to and processed in the US. Where applicable, we implement appropriate safeguards (such as Standard Contractual Clauses) for international data transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or to exercise your rights, please contact:

Email: support@adiracompany.com

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